The evolution of services offered by the banking industry has always been reliant on available technology and the creative methods that institutions use to implement it into their products. The consumer banking industry is full of monotonous offerings of comparable services so being the first to phase in new technology is often the key to one institution setting itself apart. Visa has been in the press lately for its interest and research in incorporating the expanding capabilities of mobile devices into its consumer product offerings. Other banks have also set their sights on the potential that this field has on increasing consumer demand for mobile banking but they all face the same challenge of the implementation.
Elizabeth Buse, the Head of Product at Visa, announced last month that said company has analyzed the practicality of various mobile banking solutions in several markets, weighing the advantages of using mobile devices as a replacement for debit or credit cards against using them as a supplement to the existing card infrastructure. They announced that in the United States, because the card system is already so vastly implemented in retail locations, it will focus on creating applications to bring up-to-date information to consumers that will not include “contactless payment capabilities.” Visa, US Bancorp, and other financial institutions have said that they are working with Google to bring such applications to the Android mobile operating system (recently introduced and currently only available on the US T-Mobile network) because of its relatively open system for developers.
The applications give consumers the ability to subscribe to alerts concerning their accounts, locate banking centers and ATMs in the vicinity, and to subscribe to offers from participating retailers that they may come into contact with. Some banks have begun offering these abilities. Personally, I am a customer of Bank of America, which has already developed applications for my phone that allow me to do these things and more.
I think that given the situation of the economy right now, these are useful additions. Mobile alerts will prevent consumer credit from getting out of hand by sending notifications when spending exceeds a given amount. Instant fund transfers from any location on a mobile device will allow people to mobilize and better manage their spending. With more than a quarter of a billion mobile subscribers in the US, mobile banking technology is bound to attract customers and we will continue to see developments. After the industry settles down and the rapid buying and selling of banks slows (and the Wachovia tug-of-war ends, etc.), we will have banks once again looking to technology to stand out and attract crowds.
Jackson, Ben. "Visa Questions Phones as Payment Tools" American Banker [New York, N.Y.] 8 Oct. 2008.