Ryan Van Parys
http://www.guardian.co.uk/business/2008/sep/07/londonstockexchangegroup.stockmarkets
The good old days of traders enjoying robust fees may soon be over for the people of the London Stock Exchange. For years, the London Stock Exchange, or better known as the “LSE” has survived the threat of rival tech based exchanges due in large part to surging high worth investments like hedge funds. However, the latest threat of lightening fast trading and substantially cheaper fees brought on by a multitude of trading platforms may be too much for the LSE to handle. For instance, Wachman cites Project Turquoise, Chi-X, Nasdaq OMX, and Bats Trading as all viable threats to the LSE’s market share. Apparently, Wachman is not the only one who thinks this isn’t true: the London Stock Exchange’s share price has fallen by over half of its original price 18 months ago. The article points to a few quotes by the president of the new Nasdaq OMX who credits cheaper fees, faster electronic trading, and access to trade across Europe instantaneously as a reason for why the best days of the LSE are over. Others disagree, stating that the steady flow from revenues earned due to listing services, expansion of alternative investing markets, and prestige of having money in the LSE will keep the Exchange prosperous.
While this article is not entirely technical by any stretch of the imagination, I found the issue to be particularly engaging because we talked about how technology affects the securities market extensively in class last week. The article mentions how the NYSE has lost 50 percent of its market share due to increasing competition from other exchanges that provided customers with faster services through the advantage of technology. While the LSE’s market share numbers are bound to narrow due to natural maturation of financial markets, it is interesting to note how the attitude towards trading seems to have really changed since the invention of e-trading and/or e-platforms. Many investors seem to be more interested in the lowest fee possible and doing their own research, rather than trading on a notable but expensive exchange. I think this can be attributed to a number of technological advances such as the open access to all of the corporate and market research that the internet has to offer, and the easy ability to now essentially perform a trade with one click. Additionally, I think (some) investors are backing down from name recognition for every day trades and are focusing on exchanges like the LSE only when they want to invest in an alternative security. However, the article does admit that the prestige of the LSE still is a very big deal. I would even suggest that if it wasn’t for its name recognition and its ability to monopolize the English market on the listing fee business, I don’t think the LSE would be nearly as competitive as it still is today.
I found the part of the article which discussed how the LSE is staying alive to be particularly interesting. In addition to its alternative securities and name recognition, it also is receiving, ironically, what the article mentions as a “tariff” by the British government. It seems very strange to me that the British government would implement a tariff to a market driven aspect of the economy, especially against exchanges that may bring more efficiency and growth to Britain’s markets, or encourage investment. I think it would be interesting to research other European exchanges and see if their governments are practicing the same type of protectionism in their own financial markets. If so, it certainly poses quite a contrast to the US approach.
http://www.guardian.co.uk/business/2008/sep/07/londonstockexchangegroup.stockmarkets